• 3 Year Revenue Strategy
Building a Global
Sim-to-Track Ecosystem
FGEN connects every stage of the racing journey into one connected motorsport ecosystem.
€5M
Year 1 Target
€35M
Year 2 Target
€100M+
Year 3 Target
Illustrative business targets — not guaranteed forecasts
• The Business Model
One Ecosystem. Multiple Revenue Engines.
FGEN combines sim racing, physical sim centres, driver development, championships, real-world motorsport, track experiences, corporate hospitality, media and global partnerships. The objective is a scalable motorsport ecosystem where each part drives participation and revenue into the next.
• The Transition
From Token-Funded Growth to a Diversified Motorsport Business
Year 1
75%
Token
25%
Other
Year 2
43%
Token
57%
Other
Year 3
25%
Token
75%
Other
Token revenue provides the initial capital and participation engine. FGEN reinvests that revenue into infrastructure, communities, experiences, championships, acquisitions and partnerships. As the ecosystem scales, non-token revenue becomes the majority of FGEN revenue.
The token starts the engine.
The ecosystem becomes the engine.
Prove the Model
€5M Revenue TargetPrimary objective: prove the model.
€3.75M token revenue
€1.25M other revenue
Key targets
- 5,000 Owners Club members
- 75,000 annual token purchases
- 15 tokens purchased annually — €750 / approx. £650
- Owners Club + annual track day under the current model
Build
- FGEN Championship
- Academy
- Driver Database
- Race Camp
- Caterham / F4 development pathway
- Initial race programme
Distribution
- Sponsor established sim racing Discord communities
- Sponsor existing leagues
- Partner with existing sim centres
- Launch FGEN Powered By
- Identify acquisition targets
Commercial
- Track experiences
- Corporate packages
- FGEN × Helipad premium experiences
- Initial sponsorship
Year 1 Objective
Prove participation, retention and the ability to convert token-funded participation into real motorsport revenue.
• Distribution Strategy
We don't need to build every customer. We need to connect the customers that already exist.
Sponsor
- Discord communities
- Sim leagues
- Creators
- Existing racing communities
Partner
- Sim centres
- Racing venues
- League operators
Acquire
- Communities
- Leagues
- Sim centres
- Esports teams
- Media
Build
- Flagship FGEN centres
- Academy
- Championships
- Race Team
- Experiences
License
Export the FGEN ecosystem globally.
FGEN's growth strategy is not dependent on building every audience or every physical location from scratch.
The Race Team is the Engine — Not the Revenue Model
The FGEN race team is a strategic cost centre designed to create credibility, develop talent, generate content, attract sponsors and create premium motorsport experiences. The wider FGEN ecosystem funds the sporting programme.
Race team revenue is not included in the €100M revenue mix.
The FGEN Flywheel
More revenue → more communities → the loop repeats
Long-Term Vision
Year 3 Is Not the Destination — It's the Proof Point
100+ FGEN locations
200+ affiliated sim centres
Millions of participants
Global championships
International driver development
Global franchise / licensing
€500M–€1B+ potential annual revenue scale
Long-term strategic ambition — not forecasts
• Financial Outlook
Year 3 Illustrative Revenue Mix
A diversified ecosystem where no single stream carries the business.
Illustrative business target — not a guarantee or forecast
• Token & Owners Club
The Token Starts with Participation
€50
1 FGEN Token
€750
15 Tokens — approx. £650
15 tokens must be purchased every year to access the FGEN Owners Club and that year's annual Owners Club Track Day under the current model.
This is an annual allocation, not a one-off membership purchase.
Immediate utility
Participate in the Growth of FGEN
Under the FGEN model, 20% of FGEN revenue is allocated to token holders. Initial token pool: 1,000,000 tokens.
€50M FGEN revenue
20% allocation = €10M
€10
per token
€100M FGEN revenue
20% allocation = €20M
€20
per token
€250M FGEN revenue
20% allocation = €50M
€50
per token
Illustrative mathematical examples based on 1,000,000 tokens. Not guarantees, forecasts or promises of future returns.
€50M to Build the Revenue Engine
Network Acquisitions
Communities, leagues, sim centres, esports and media
Sim Centre Network
Flagships + FGEN Powered By
Academy & Championships
Experiences
Track cars, Race Camps and premium experiences
Digital Platform
Media & Commercial
Motorsport
Race team, driver development, testing and engineering
Illustrative deployment strategy