• Our people
Meet the team
Will Knight
Co-Founder & CEO
Founder of VR Racer with a background in tech startups and live experiences, building scalable, community-driven platforms. Created a high-performance sim racing environment introducing thousands to competitive racing. Now leading a tokenised ecosystem bridging sim racing to real-world motorsport through performance-based opportunity.
Nick Cox
Co-Founder & Non-Exec Director
Founder of Helipad with a background in aviation and logistics, bringing expertise in commercial strategy, operations, and scaling complex businesses. Provides strategic oversight on partnerships and growth, helping build a sustainable bridge from sim racing to real-world motorsport.
Jamie Akers-Douglas
Director of Motorsport & Driver Development
Motorsport specialist with over a decade working alongside manufacturer-backed GT teams, including involvement in McLaren's customer programme. Leads driver development, designing and delivering a structured pathway that identifies, trains, and transitions sim racers into real-world racing.